Copywriting for marketing & advertising
Catchy copy that works beautifully to sell your product or service.
If you’re selling a product or service, you’ll want copy that turns a prospect into a customer for life. Whether it’s display ads, social media, search or print, I’ll help you explain the features and benefits to your audience better than your competitors.
Jasmine has been critical to progressing our brand and promotional work as we head towards global trade and consumer launches of our new range of Australian products. She is always creative, on strategy, on time and on budget.
Rob Langtry, Marketing Strategist, Biogenesis
Professional and friendly or witty with a touch of sass? Get clever words for your next advertising or marketing campaign from a copywriter who understands funnels, frequency and FOMO.
How it works
Every copywriter has a different copywriting process they like to follow. My approach is fairly informal, flexible and friendly. No complicated briefing forms or rigid rules around providing feedback. We’ll work together as a team so that the copy I deliver hits the mark every time.
1. Initial enquiry:
Send me an email or complete the Contact Form and include some basic details about you and your marketing or advertising campaign. I’ll most likely be able to give you a cost estimate at this stage, and if it fits within your budget, we’ll take the next step together.
2. Discovery session:
Rather than asking clients to fill out a briefing document, I prefer to chat over the phone or Zoom to learn about your business and campaign, and ask any burning questions on the spot. Talking through your requirements together can also spark ideas that I can share with you for immediate feedback.
3. Quote & deposit:
I’ll email you a quote for your campaign, and if it looks good to you, I’ll send you an invoice for a 50% deposit. Paying the deposit confirms you’re definitely happy to proceed, and allocates time in my schedule to complete the work. Payment can be made via bank deposit, credit card or PayPal.
4. Research phase:
Send me any information or collateral you have that’s useful, but where there’s gaps, I’ll do my own research.
5. First draft:
The first round of campaign copy will be sent to you on email (or via Google Docs if you prefer). I’m usually confident that it will hit the spot, but this is your opportunity to provide feedback and changes, which I’ll incorporate quickly so we can progress to the next stage.
6. Final copy & invoice:
Once all your changes are incorporated, the final campaign copy will be sent to you, and the final invoice will follow soon after. Then let’s pat ourselves on the back for a job well done!
Jasmine quickly grasped our values and points of difference. She understood out target demographic and helped us to communicate and engage more effectively with them.
Alexis Weidland & Sarah Gowans, Directors, Blossoming Me
My current rate is $90 per hour. Once I have a clear idea of your requirements, I’ll provide a budget-friendly quote.