Email marketing & customer communications
Communicate confidently through emails that connect customers with your brand.
How do you reach your customers (or potential customers) through their crowded inboxes? With emails that demonstrate your value, that’s how. I create concise and effective emails with strong calls to action that will help you deliver on your objectives.
I have appreciated Jasmine’s ability to grasp our business goals and be able to deliver quality content from just one briefing, avoiding the typical back and forth process when freelance copywriters have drafted content for us in the past.
Shaun Ellis, Director Property Services, CPS Property
Email is one of the best channels to use to build an authentic connection with your audience. Make it count with smart, engaging and value-filled communications that are just itching to be read.
How it works
Every copywriter has a different copywriting process they like to follow. My approach is fairly informal, flexible and friendly. No complicated briefing forms or rigid rules around providing feedback. We’ll work together as a team so that the words I deliver hit the mark every time.
1. Initial enquiry:
Send me an email or complete the Contact Form and include some basic details about who you are and your project requirements. I’ll most likely be able to give you a cost estimate at this stage, and if it fits within your budget, we’ll take the next step together.
2. Discovery session:
Rather than asking clients to fill out a briefing document, I prefer to chat over the phone or Zoom to learn about your business and project, and ask any burning questions on the spot. Talking through your requirements together can also spark ideas that I can share with you for immediate feedback.
3. Quote & deposit:
I’ll email you a quote for your project, and if it looks good to you, I’ll send you an invoice for a 50% deposit. Paying the deposit confirms you’re definitely happy to proceed, and allocates time in my schedule to complete the work. Payment can be made via bank deposit, credit card or PayPal.
4. Research phase:
Send me any information or collateral you have that’s useful, but where there’s gaps, I’ll do my own research.
5. First draft:
The first round of copy will be sent to you on email (or via Google Docs if you prefer). I’m usually confident that my first draft will hit the spot, but this is your opportunity to provide feedback and changes, which I’ll incorporate quickly so we can progress to the next stage.
6. Final copy & invoice:
Once all your changes are incorporated, the final copy will be sent to you, and the final invoice will follow soon after. Then let’s pat ourselves on the back for a job well done!
Jasmine is always creative, on strategy, on time and on budget. She understands marcoms complexities, is easy to brief and is flexible and fast which is critical in a fail fast, learn faster start-up environment. Like all great copywriters, she simplifies the complex while staying human.
Rob Langtry, Marketing Strategist, Biogenesis
Email copywriting rates
My current rate is $90 per hour. A typical email generally takes between one to three hours, depending on the requirements and amount of information you can provide.