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I want to work with you. What information do I need to provide?

That’s great news! I’ll need an overview of your business, brand and product/service. What makes you unique? Who is your audience or target market? What features/benefits do they care about? What do you want them to think, feel and do? What communication channels are we using, and how are we getting them there? Who are your competitors? If you don’t have all the answers, don’t worry, we’ll work together to solve them.

How can you write about my industry if you’re not an expert?

True – I’m not an expert on my clients’ industries! However, no copywriter is an expert in every subject they write about. I research the topic using credible sources, and I also rely on the client to educate me on all the important bits so I can do a good job! It’s a bit of a team effort, but the results are worth it.

How long will you take to complete my work?

That will depend on my availability, the requirements of the project, how much research I need to do vs. what you can provide me with, and how long it takes to get responses and feedback from you. Once we start chatting about your project, I’ll be able to give you a clearer timeframe.