Website copywriting that converts

Get website copywriting that converts — for less than you think.

Stand head and shoulders above the competition with website copy that packs a punch. Your content needs to appeal to your reader, but be optimised for Google. I create copy that aligns with your SEO strategy to help you get found.

Copywriter working at computer
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Jasmine isn’t just any SEO copywriter. She’s one of those rare talents who can balance the needs of the business with empathy for the customer, to deliver communications that really connect. Jasmine is a joy to work with and her content hits the mark every time. We couldn’t be more grateful to have her as part of our extended team.

Elley Nott, Head of Marketing & Communications, MedicalDirector​

What's included?

If you run a business, you’ll want a kick-arse website that not only ranks highly on Google, but also turns your visitors into customers for life. I’ll work my magic to come up with website copy that’s creative, compelling and has a consistent voice.



How it works

Every copywriter has a different copywriting process they like to follow. My approach is fairly informal, flexible and friendly. We’ll work together as a team so that the copy I deliver hits the mark every time.

1. Initial enquiry: 

Send me an email or complete the Contact Form and include some basic details about who you are and your website copywriting requirements. I’ll most likely be able to give you a cost estimate at this stage, and if it fits within your budget, we’ll take the next step together.

2. Discovery session:

It’s always helpful to start with a phone or Zoom chat to learn about your business and website copywriting project, and ask any burning questions on the spot. Talking through your requirements together can also spark ideas that I can share with you for immediate feedback. If you prefer to take the time to put your thoughts down on paper, I also have a briefing document I can send you to complete.

3. Quote & deposit:

I’ll email you a quote for your website copywriting project, and if it looks good to you, I’ll send you an invoice for a 50% deposit. Paying the deposit confirms you’re definitely happy to proceed, and allocates time in my schedule to complete the work. Payment can be made via bank deposit or PayPal.

4. Research phase:

Send me any information or collateral you have that’s useful, but where there’s gaps, I’ll do my own research. If you have keywords you’d like to target for SEO, now’s the time to send them to me so I can write with them in mind.

5. First draft:

The first round of website copy will be sent to you on email (or via Google Docs if you prefer). I’m usually confident that my first draft will hit the spot, but this is your opportunity to provide feedback and changes, which I’ll incorporate quickly so we can progress to the next stage.

6. Final copy & invoice:

Once all your changes are incorporated, the final website copy will be sent to you, and the final invoice will follow soon after. Then let’s pat ourselves on the back for a job well done!

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Jasmine is always creative, on strategy, on time and on budget. She understands marcoms complexities, is easy to brief and is flexible and fast which is critical in a fail fast, learn faster start-up environment. Like all great copywriters, she simplifies the complex while staying human.​

Rob Langtry, Marketing Strategist, Biogenesis

Website copywriting rates

Because I don’t have the same overhead expenses that an agency has, I can keep my services affordable. Cost depends on the size and complexity of the work, and how much information or content you’re able to provide. Once I have a better idea of your requirements, I’ll email you a quick quote – with no obligation to proceed if you decide I’m not the right fit. 

Ready to get started?