Blog
Interested in learning more about your favourite copywriter? Here’s a collection of words about life, my small business journey and stuff I like, with some brilliant copywriting and marketing tips thrown in for good measure.
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How to identify your brand’s tone of voice (Part 2)
If you haven’t done so already, make sure you’ve read Part 1 before diving into the information below. It takes you through what tone of
How to identify your brand’s tone of voice (Part 1)
I often ask new clients, ‘What’s your brand’s tone of voice?’ This is so I can establish the type of language I’ll need to use
Why blog post writing should be a priority for your business
Along with website content, blog posts are one of the main reasons a professional copywriter like me is hired. If you have a business and
What to give a copywriter to help them get it right, first time
I was at the dentist yesterday when he asked what I did for a living. “I’m a copywriter,” I said. “I write words for businesses.”
Five quick tips to improve readability
When I was editing an e-book for a client recently, I realised that a lot of what I was doing was reformatting the content to
What to do when a copycat steals your content
It’s a horrible feeling when you discover that someone has taken your original content or design, and whacked it up on their own website or
