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Client: HCF

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"Jasmine did an incredible job making the content much more member-centric. She effectively acknowledged the inconvenience to our members and reassured them that we are still here to support them. How she balanced and expressed some of these challenging sentiments was very impressive. We appreciate her expertise on our communications!"
Malithi Geeganage
Marketing Manager, HCF

About the client

HCF is Australia’s largest not-for-profit health fund, supporting over 2 million members with health and life insurance, as well as pet, travel, home and motor insurance. Since 2022, I’ve been providing strategic messaging and copywriting support across all channels: website, app, email, POS, editorial, advertising, social, SEM and more.

CopyWRITING services delivered

Brand copywriting, Email copywriting, Marketing campaigns, Print & point of sale, Product copywriting, SEO copywriting, Social media copywriting, UX copywriting, Website copywriting.

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Salesforce copywriting sample
Salesforce

Email copywriting • Internal communications • Marketing campaigns • Website copywriting

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Make it Clear is a Sydney-based freelance copywriting business run by Jasmine Hogarth. Jasmine specialises in quality copywriting for large organisations and small businesses without the big agency rates.

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SERVICES

RESOURCES

COMPANY

Make it Clear logo peach

Make it Clear is a Sydney-based freelance copywriting business run by Jasmine Hogarth. Jasmine specialises in quality copywriting for large organisations and small businesses without the big agency rates.

Let's talk

SERVICES

RESOURCES

COMPANY

SERVICES

RESOURCES

COMPANY

© 2018–2025 MAKE IT CLEAR (ABN 43409773979) • Branding and web design by Studio Clvr.

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© 2018–2022 MAKE IT CLEAR PTY LTD (ABN 73 623 715 926) •
Branding and web design by Studio Clvr.

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© 2018–2025 MAKE IT CLEAR 
(ABN 43409773979)
•

Branding and web design
by Studio Clvr