Client: Meat & Livestock Australia

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Good Meat website

About the client

MLA’s mission is to foster the long-term prosperity of the Australian red meat and livestock industry by investing in research and marketing activities. I worked with their digital agency to create the copy for their consumer-facing website, Good Meat. The content, which covers animal welfare, nutrition and the environment, all needed to be transparent and credible, and backed by research and data. The result is a comprehensive and engaging website that helps to dispel common myths about the red meat industry, and showcase the commitment of red meat producers to best practice and continual improvement.

CopyWRITING services delivered

Website copywriting.


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