Client: Mitsubishi

Mitsubishi recently partnered with expert angler and outdoors enthusiast, Al McGlashan, to promote the Pajero Sport. They created a series of five videos with tips on hitching, retrieving, reversing and towing boats and caravans. In order to maximise these assets, I was hired by their media and search agency to write complementary blog articles that expanded upon the video tips and added fresh and engaging content to the Mitsubishi website.